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Paid acquisition built for growth, not just spend

I help eCommerce brands grow through paid ads by fixing what’s limiting performance across the funnel — not just running campaigns.

  • 12+ years of experience
  • Growth strategist & hands-on
  • Meta, Google, TikTok, UGC, Influencer Ads
  • Languages: English, German, and Spanish
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How I help you grow

Brands trust me to turn paid acquisition into a predictable growth engine.

  • Growth-focused strategy: Identify what’s actually limiting your growth

    You already have a product that sells. Now it’s time to scale it properly.

    I help you reach more customers and grow profitably through paid acquisition across Meta, Google, TikTok, Amazon, and beyond. Whether you’re starting from scratch or already running ads, I will build a clear strategy for your business from audit, testing, scaling, optimization, to leading the full execution hands-on.

    Request an account audit today!

  • Creative direction based on what converts not guesswork

    If your ads aren’t converting, it’s usually not the platform—it’s the creative.

    I help brands develop high-performing ad systems by testing angles, hooks, and messaging at scale. The goal is simple: find what resonates, iterate fast, and scale what works.

    Working alongside creators and designers, I build structured testing frameworks that turn content into a consistent growth engine.

  • E-commerce feed optimization for Shopping and PMAX campaigns

    Because scaling ads without fixing conversion is just burning money. I optimize your product feed to improve visibility, match search intent, and support profitable scaling. From titles and attributes to product segmentation, I turn your feed into a performance driver—so your campaigns can actually deliver.

  • Maximize your CAC, AOV, and ROAS with optimized landing pages

    If your landing page isn’t converting, you’re leaving money on the table. I identify friction points and optimize your messaging, offer, and trust signals to turn traffic into results. I also provide mockups and collaborate closely with your developers and designers to bring improvements to life.

  • Scaling only when the numbers make sense, not before

    I set up and validate your tracking (pixels, CAPI, GA4, GTM, Shopify) so you can have reliable data you can trust. Clearly measure performance against your KPIs, make confident decisions with your team, and report results to investors with ease.

  • Reach markets beyond
    borders

    Are you thinking of expanding into new markets? I manage campaigns in countries such as the US, Canada, France, DACH, the Czech Republic, Mexico, and more. Thanks to my fluency in English, German, and Spanish, I ensure that your message connects with your customers, wherever they are.

My Bread And Butter

Stay up-to-date with best practices to keep the algorithms and customers happy in tools such as

Who I Am

I’ve spent over a decade helping brands grow through paid acquisition. Before freelancing, I led marketing teams as Head of Online Marketing and CMO. Today, I work with ambitious companies that want a trusted partner to lead their paid acquisition and translate performance into clear, actionable insights.

I work best with:
  • DTC and e-commerce brands
  • Startups focused on month-over-month growth
  • Companies planning to expand into new markets
  • Marketing teams lacking sufficient internal resources
  • Marketing managers looking to modernize their advertising strategy

Frequently Asked Questions

Clients Portfolio
AOMU︱Premium E-commerce ︱Wellbeing
Achievement: From 0 to 1,500+ orders a month
The starting point was a brand name and the first product prototypes. Responsibilities included running smoke testing to identify brand positioning, audience discovery campaigns, month-over-month sales growth, new product launches, and scaling with paid ads. Creative strategy planning and co-production. Tracking and CRO optimization.
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SENS FOODS︱Premium E-commerce ︱Sustainable Sports Nutrition
Achievement: Market growth by 200%
Led paid acquisition and retention across Meta, Google Ads, and Sklik, covering strategy, creatives, testing, and optimization. Managed Shopify, landing pages, email automation, product launches, social media, and Amazon Marketplace.
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EATGRUB︱ E-commerce Paid Ads︱Snack Foods
Goal: CAC reduction by 40%
Responsibilities: Feed optimization and scaling for online sales using Google Ads, Shopping, and Performance Max campaigns. UK market. Responsible for tracking accuracy and KPIs reporting.
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GoRealTravel︱LeadGen︱Travel Agency
As CMO I defined and executed quarterly marketing strategy across channels, covering budget, KPIs, timelines, and ROI. Led a cross-functional team and drove B2C growth, including rebranding, website relaunch, customer journey optimization. Main focus on customer acquisition using paid ads, organic search optimization and retention activities.
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ICanIB︱LeadGen︱Online Tutoring
From brand re-positioning to organic reach with growth over 300% y-o-y.

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What Clients Say

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zahyra.ppc(at)gmail.com
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Zahyra Acevedo
Freelancer online marketing
Roháčová 145/14
130 00 Czechia
VAT: CZ683900443
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